Home Business World Business Advices Star Profiling : Adeware Oluwaseun Samuel ; A Profound Fashion Designer

Star Profiling : Adeware Oluwaseun Samuel ; A Profound Fashion Designer


There’s a popular conception that; at a very tender age, look at what your child is attached to and you will know what he will become or you will find out his passion.

And as a parent, if you are careful enough, you will start grooming your child according to his passion.

However, that’s the case with Europeans but never the case with Africans as we have to go through a hectic syllable of studies. Whenever we choose to deviate, it is ever too late or our minds too crowded to follow our passion.

Or our passion maybe out of societal standards so we learn to bend and fit in.

Nonetheless, there are some exceptions to the rules. Adeware wanted to be what he thought he had studied to become, but his parents were keen enough to remind him of his passion. Unlike every other African parent, they let him venture into something other than a ” White Collar Job”.

Dware Designs

He’s story makes him very unique.

“Am Adeware Oluwaseun Samuel.

CEO Dware outfit, a contemporary African fashion brand Which main aim and objective is to cloth women of all classes, giving each individual a unique and elegant look, so also to showcase the diversity of African prints.

All I could remember is while I was growing up, I do lots of needle works, I make snack bags, cut patterns on paper, stitch dresses with needle and threads for dolls, make wallets with old jeans etc.

But it never occurred to me that I could be a designer. All I dreamt of was being a pharmacist.


After my O levels and several observations, my parents called me one faithful afternoon and asked” why don’t you pick a career in fashion designing”,


It sounded really strange but I decided to give it a try. So, I gained admission into yaba college of technology Lagos Nigeria where I studied textile technology and graduated with an honorary diploma.

Further more at ibile vogue academy where I studied professional dressmaking and wardrobe consultant.

I officially launched into fashion designing fully and started my brand October 2011 in Lagos and became an entrepreneur at 18. Have graduated well over 20 students who are doing well in the fashion industry, graced several runways with my designs.

I have been granted numerous television interviews before relocating to Cameroon to explore another part of Africa.”

However, it’s not been a life or journey of overall bliss. Going down the passion road can be totally draining, difficult and exhausting but the most gratifying life.

When you are living life and manifesting your purpose on earth, no bumpy road, or obstacles can keep you from moving forward. Many times, you are going to lose things like friends, luxury etc, just so your passion or your vision should come to fruition.


“The only challenge I face is handling difficult customers considering the fact that i do the work of an opposite sex, women could be a little bit complicated at times.

But I have been able to come to terms with each personality type Which has made it a little bit easier for me.

For the past seven years, I have never felt like giving up even when there are hard times because my passion and flair for designing keeps me going.

I know life isn’t a bed of roses.”

In effect,

“I want to be a source of inspiration to youths, to take charge, want to groom young entrepreneurs we all can’t be a doctor or a lawyer.

My greatest joy is seeing my ex-students doing great in the fashion industry. It gives me joy that they have been able to impact and touch lifes. A project which have also started in Cameroon. ”

Furthermore, every entrepreneurial venture starts with identifying a problem first, then leads to ultimate solution rendering.

“I look into a future where poverty and unemployment are eradicated amongst youth, future where young entrepreneurs will emerge.

A future where our African prints will be more celebrated and the western culture and style of dressing will be aborted, a future where you walk into boutiques and all the shops are in African prints.”

Still, Adeware doesn’t just dream but puts his dream to work.  He has goals of building an empire for his fashion brand and establish leadership in that sector.

“In 5 years I see Dware outfit being a household name, I see it being a brand to reckon with as we have the likes of Versace, Gucci etc.

With hard work, consistency and above all God who strengthens man and gives of wisdom I see it achieved.”

Per experiences, Adeware gives a fantastic advice to youths out there.

“My advice to aspiring youth is “your life only begins to become a great life when you clearly identify what you want, make a plan to achieve it and then work in that plan every single day”.

The journey of a thousand miles starts with a step, later might be never ignite your passion now.



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