ASOS Curve & Plus Size
Women that wear a size 10 and up have far fewer shopping options than those below a size 8, and it sucks. It’s hard to browse through all the top cloth retail sites, all the while consciously avoiding eye contact with half the pieces out of fear that you’ll fall madly in love, then be heartbroken when the drop-down menu doesn’t reveal your size.
Sure, the clothing market for curvy women is finally growing and diversifying, but it’s not yet up to snuff. although some companies like Coverstory and Nike are doing their best to even the playing fields, there’s still a lot of work to be done.
That said, women do have their clothing sanctuaries for trendy plus-size clothing, including fast-fashion spot ASOS, one of the first mass retailers to enter the curve market. Though the site specializes in trend-savvy fashions, its substantial Curve section is anything but one-note. Some pieces are modern and minimalist, others boho and ruffled, others sporty and 90s-leaning. Plus, to augment its sprawling in-house line, the brand seeks out and stocks other like-minded brands producing cool plus-size clothes.
All this to say, hooray for brands that acknowledge and celebrate bigger women’s existence. Particularly ASOS Curve. And because it’s peak shopping season and no woman should feel left out or less than because of her shape.
See Rose Go
A huge quantity of plus-size fashion is often either uber-sexy club wear or frumpy sacks; everything seems to be about showing off certain “assets” or just hiding everything away. If you’re looking for chic, minimalist, high-quality pieces, you’re frequently out of luck. With a focus on quality, fit and style, See Rose Go is about to change all that.
RWN by Rawan
Although Forever 21 has certainly improved their plus-size options over the years, it’s quite possible that the best thing that’s come from them for size 14-plus women has been Rawan Ghawi, the former head of F21’s plus division. Last year, Ghawi launched RWN by Rawan, and her blend of personal experience as a plus-size woman and experience at a number of fashion brands is evident in the thoughtful designs.
As a plus-size woman, I’ve shed my own fair share of dressing room tears in the past, especially during swimsuit shopping. It can be a frustrating experience at best, or downright devastating at worst. Former Guess model Olga Caro had not experienced this herself until a fateful day of swimsuit shopping with her plus-size nieces, and thus Alpine Butterfly was born.
Unwilling to just settle for any old shoddy swimsuits, Caro made sure to choose elevated materials in her quest to create one of the first luxury plus-size swimwear lines. “What sets Alpine Butterfly apart from other plus size brands is the push to really communicate and understand our customers,” Caro explains. “Finding out what works for women — and what doesn’t — is essential to building a swimwear line that goes beyond. A lot of companies don’t take the time to look at the bodies and what the customers need, like bands and underwire. We put a huge amount of time and effort into developing each piece.”
All 67 designer Jeff Cafone got his start like all great designers — by accidentally purchasing a leather factory on Craigslist. (Yes, really.) As Cafone’s made-to-measure leather jacket business boomed, he noticed his larger-size female customers were more appreciative of his designs. “I received nearly unanimous collective feedback,” Cafone explains to Fashionista. “A quality leather piece was a foreign concept in plus sizes, and my work was meaningfully filling a gap in the market. When I dug deeper and really started exploring the idea of making ready-to-wear jackets solely in plus sizes, I went out and bought every moto-style piece I could find. I was shocked at how poor (and few) the options were. Most brands used fake leather and cheap materials. They were poorly designed and constructed, and the fits were generally floppy and lacking shape.”